Fine feathers make fine birds; our faces act like mirrors that reflect what we represent. Our face plays an extremely important role in interpersonal communication – it becomes an object of observation, recognition, judgement, and a source of emotions. Skilfully created makeup helps to bring out the natural beauty and conceal imperfections. It also allows you to express your personality and individuality. Thus, makeup can visibly increase our self-esteem and well-being.
Studies show that women who wear makeup are perceived by others as better-groomed, attractive, competent, and even kinder. At the same time, this is exactly how they perceive themselves! This is the age-old secret and the reason for the popularity of makeup.